Set yourself apart by partnering with bloggers instead of cold pitching them.
“Actually put the word ‘partner’ or ‘partnership’ in your email subject line,” says Kit Graham, who blogs about restaurants and travel at The Kittchen. “We’ll scan emails for those keywords, or our filters will.”
Here are three ways to find and successfully partner with bloggers on your beat:
1. Work with a collective. Blogger collectives can save PR pros time and money. “Most are well versed in influencer relations and will help vet their members to find a suitable partner for you,” Graham says.
The Windy City Blogger Collective has 450 members covering topics ranging from food and family to health and technology. Graham is its director of community.
“We’re your resource if you want Chicago-area bloggers to cover your or attend an event,” she says. “We send weekly newsletters to members alerting them to opportunities. We structure partnerships with retailers, restaurants and others. We can also manage the projects for PR pros so they don’t have to.”