How often do pros invest time in maintaining and regularly updating their own personal profiles, however?
When you consider all of the tweaking, posting, researching and revamping that can be done, it seems as if a limitless amount of time could be devoted to personal social media. Of course, PR pros don’t have limitless hours in the day, so keeping profiles up-to-date can seem daunting.
Don’t let the vastness of social media stop you from putting your best face forward. Below are three steps to streamlining your personal social media strategy with your precious time in mind.
The first step is always the hardest, at least that’s how the saying goes, but it doesn’t have to be.
First, think about your personal brand.
The answers to those questions will guide how you set up your profiles, what content you share, and the tone. By narrowing your focus, you can spend your time strategically on developing your profiles.
Next, spend some time looking through the social media profiles of your mentors and successful individuals from your interest areas.