3 tips for social media in a socially-distanced world

How do you stay top of mind and inspire future travel when everybody’s quarantined?

With no best practices to follow during the pandemic, Blue Sky Agency and Explore Georgia turned to social media activations—and increased website traffic 30%.

Here’s how they made the pivot:

1. Meet your audience where they are. Rather than go silent on social media during last year’s travel bans, Explore Georgia turned up the volume.

 “We listened on social media. We gained insight on what they were feeling and wanted,” says Meggan Hood, division director of tourism at Explore Georgia, in a Ragan Training video session titled “Social Media in a Socially Distanced World.”

What people wanted was a sense of joy and escapism in a trying year. “So we quickly turned Explore Georgia into ‘Explore Georgia from Home,’” Hood says. “Instead of asking travelers to come to Georgia, we brought Georgia to them.”

2. Embrace UGC. “Our real-time data really ramped up during COVID and included weekly traveler sentiment research, social listening and Google Analytics,” says Hood.