Marketing 3 tips for starting a podcast Podcasting can be a great way to establish your expertise on a topic, but it takes a little more effort than other online marketing tools. By Eric Wilson-EdgeMay 28, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.