Media Relations 3 tips to earn consistent coverage For PR professionals and their clients, no news is decidedly not good news. By Emile GerberAug. 29, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.