3 ways brands can use Vine right now

You don’t need a formal strategy or a budget to start using Twitter’s latest video app. 

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The app, which is only available for the iPhone and iPod Touch, enables users to upload and share six-second videos. They can be either straight shots or in stop-motion format, with no editing or filtering options. The videos are constantly looped, and can be tracked by hashtags and subject matter. Currently, Vine offers 12 organizational categories, including food, pets, and travel.

Despite a couple of initial bumps—namely involving the distribution of porn—the Vine app has been heralded by some as “the next big thing.” Although it is too early to judge the true usefulness of the app, brands are already using Vine in interesting ways.

Here are three ways you can start using Vine right now.

1. Behind-the-scenes peek

One of my favorite people to follow on Twitter, @OscarPRGirl, is in the midst of preparing for New York Fashion week. In addition to her tweets, she’s been uploading Vine videos of fashion show prep.

one week to the show. vine.co/v/bnbhFvMXhTe

— OscarPRGirl (@OscarPRGirl) February 5, 2013

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