3 ways content marketers can sweep customers off their feet

Use Valentine’s Day as an opportunity to make your audience swoon. Take inspiration from Pillsbury, Overstock.com and more.

Ragan Insider Content

Valentine’s Day is the first major consumer holiday of the year, making for a great opportunity for organizations to share the love and capitalize on romance-driven content marketing.

The U.S. economy loves Valentine’s Day. National Retail Federation (NRF) reported that Valentine’s spending topped $19.7 billion in 2016, with the average consumer spending $146.84.

Those most likely to read Valentine’s related content are women (77 percent), Generation X consumers (44 percent) and millennials (41 percent). Additionally, consumers are 81 times more likely to search “Valentine’s Day gifts,” making social media promotion, Google AdWords and SEO extremely important from late December to February.

Personalization isn’t always simple for every company, but with creativity and a close eye on budget and execution, the payoff can be huge.

Check out these three brands, which are catching consumers in cupid’s crosshairs:

1. M&Ms: Harness the power of personalization.

Necco Sweetheart candies, with their personalized sayings, have long served as the classic old-school treat of Valentine’s Day, but consumers wanted more.

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