3 ways marketers can use quizzes to attract new customers

Marketing pros shoulder the responsibilities of constantly churning out good content and finding potential consumers. Creating a quiz can satisfy both. 

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Much emphasis has been placed on using content marketing to reach these new customers. This puts pressure on us to create amazing whitepapers, case studies, videos and blog posts that effectively convert content seekers into prospective clients, who might then be nurtured into becoming lifelong customers.

Creating content that actually invites potential consumers to take action is a constant struggle, and even if content attracts many views or downloads, it doesn’t guarantee new subscribers.

That is where quizzes come in: A well-produced quiz can achieve email opt-in rates greater than 50 percent, vastly improving your prospective customer base.

Here’s how three businesses used a quiz to pull in huge amounts of new leads:

1. Create a knowledge test within your informational content.

SkilledUp.com created a quiz titled “Test your Excel skills” and placed that quiz inside a guide to Microsoft Excel already on its site.

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