Your brand reputation can be wounded by a bad work environment.
There was an HR software company (which we’ll leave nameless) that had an extremely unhealthy internal culture.
The company became infamous for its unprofessional staff that preferred to party at the office rather than do their jobs. When a new CEO stepped in, one of his first moves was announcing a large number of layoffs and a new approach.
He saw that the old culture was having a negative impact on the brand’s reputation because employees were not providing the best level of service to their clients.
Their shift in perspective allowed this company to make some changes and hire new professionals that shared the same vision. Their HR team only brought on qualified candidates that were dedicated to a culture of professionalism and a customer-centric approach to sales. As a result, the company was able to turn around their brand perception and become a shining example of why internal culture is so important to external success.
A study from Northwestern University found that customers had a better experience and a higher satisfaction rate when they purchased from a company with a highly engaged culture.
So, how exactly can a “culture fit” approach to hiring actually be a smart PR strategy?
1. Culture influences retention rate.