The Swiss tennis pro is still in the running for his 19th Grand Slam title. Earlier this year, Federer won his 18th title at the Australian Open, marking a comeback for which fans have been patiently waiting.
His victories have been even more astounding considering that Federer hadn’t won a Grand Slam tournament since 2012. With competitors such as Andy Murray, Novak Djokovic and Rafael Nadal beating him in major tournaments year after year, many thought Federer would quietly retire.
They were wrong.
Instead, Federer has come back better than ever. His resurgence as a top contender in the tennis world is a lesson from which many struggling or uninspired PR and marketing pros can learn.
You can revitalize your practice instead of retire it. Sit back with some strawberries and cream consider these insights:
1. Choose your battles wisely.
This year, Federer opted out of the French Open—a Grand Slam tournament played on clay courts—in favor of spending time training for Wimbledon’s grass-court conditions.