3 ways to boost your memorability in the news

If someone exposed to a news article doesn’t remember your brand, the journey stops there. If a reader doesn’t recall a brand in an article, then the content in that article doesn’t have an opportunity to influence perceptions or shift behavior. It doesn’t matter if it includes key messages that build brand trust or recommendations from credible influencers if the reader doesn’t remember the brand.

While there are multiple measurement factors in a Media Impact Index, one important aspect is article quality. And quality should include factors of recall. This is the first step on a customer journey that can shape attitudes and perceptions and lead to desired behaviors.

Here are three factors that research has shown can lead to brand recall when a reader is exposed to news content:

This one is probably the most intuitive — if a brand is mentioned in the headline or first paragraph of an article, a reader is more likely to remember the brand than if it only receives a brief mention at the end.