Social Media 3 ways to captivate your social media audience To really connect with an audience on social, you’ve got to meet them on their level, in language and behavior. By Emily SidleySept. 16, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.