If your website isn’t appearing in search results, you may be missing out on opportunities to reach new clients. That’s where great content and a solid SEO strategy come into play.
Keep tabs on your domain authority
It’s time to dust off your website and ask yourself, “Is it serving our intended audience and is it a good platform for our content?” Resources like HubSpot’s Website Grader can show what your website’s domain authority score is and the factors that contribute to it.
Domain authority defines how well your website ranks in search engines like Google. The domain authority score is based on things like page speed, overall SEO performance, quality content, backlinks and more. On a scale of one to 100, the higher your score, the better you’re ranking and more likely to see organic traffic coming to your website.
Pro tip: Plug in competitors’ website URLs to see how they compare to you.
3 tips for improving website SEO
Even if you’re not an SEO expert or know your way around HTML code, there are steps you can take to start making improvements.
1. Publish high-quality content.