3 ways to harness the power of word of mouth

Word of mouth is an important part of today’s marketing and public relations efforts. How do we get people to become “walking brochures” to spread the word about our brand or client? Freelance writer Shira Levine provides three simple tips on how you can stimulate word of mouth. Levine’s first tip: “Hone and demonstrate a unique expertise.” — Matthew Royse

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