Here are three simple ways to expand your audience and boost ROI on this booming app:
1. Find Snapchat influencers. Tapping into their sizable followings can help you break into the platform or reach bigger audiences if you’re already snapping.
Where do you find them?
“Start your research online. See who’s talking about your industry and posting their own content without any brand alignment,” says Kate Talbot, author of “Oh Snap! You Can Use Snapchat for Business.”
“If they have a respectable Snapchat presence, they’ll mention it,” she says.
You can also use the Universal Search bar in the app to search profiles and stories for topics related to your industry. Although Snapchat doesn’t display number of followers for users, you can get an idea about potential reach by looking at any user’s other social media accounts.
“Most real influencers are cross-platform and will also post to YouTube and Instagram, where you can see their followers,” Talbot says. “They’re also typically pretty smart about creating searchable influencer profiles, so a quick Google search can also help you find a match.”