3 ways to lose money on your next Twitter marketing campaign

There are three common rookie mistakes businesses can make when they launch a Twitter PR or marketing campaign, according to the EmailCopyWriter . These mistakes can kill the campaign, he said, “literally flushing those valuable social media dollars down the drain.” Despite the author’s egregious misuse of the word “literally”—I’m trying to imagine someone dropping dollar bills in a toilet—the advice is worth scanning.

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