3 ways to make captivating videos

Brand managers are turning to video to gain audiences’ attention, but you’ll have to create something more interesting than average corporate fare to capture eyeballs.

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Thanks to smartphones, tablets and social media blanketing the globe, video is convenient to consume and is highly shareable.

It’s time for brands to take the next step by producing more cinematic content. Simply put, video for PR needs to look less corporate and more cinematic to keep people watching and more effectively convey messaging.

You don’t need a huge budget and a Hollywood director. Think about what is going to make people watch the videos you’re putting out there, and then make the right investments. Here are three ways you can produce videos that captivate:

1. Audio

People will suffer through videos with poor visual quality and good audio, but they won’t tolerate the reverse. You shouldn’t want them to suffer at all, so paying attention to audio and light is critical.

Don’t use the microphone that’s built in to your camera. Instead, invest in decent shotgun and wireless lavalier microphones, and remember that the closer the microphone is to your subject, the better your audio will be.

2. Light

Effective use of light will turn run-of-the-mill interviews into more dynamic and engaging videos.

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