Social Media 3 ways to make your LinkedIn profile shine LinkedIn is primarily a social network for professionals, but that doesn’t mean you can’t connect with people on a personal level. Add some personality to your content and invitations. By Lou HoffmanJan. 22, 2014 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.