3 ways to prepare for a crisis before disaster strikes
A playbook is mandatory.
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There’s no escaping it: crisis will come.
The best thing companies can do is have a plan in place for when it does. Otherwise, there’s a good chance the company’s response to the crisis will only create more chaos.
In June 2023, crisis came for Brunswick Corporation, a recreational marine company, in the form of a cyberattack.
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