Though the site’s popularity has increased exponentially in the past year, its role in the investigation of the Boston Marathon bombers placed it as a vital piece of mainstream media coverage, albeit a controversial one.
The self-proclaimed front page of the Internet did take some flak for creating a flurry of rumors about the identities of the bombers (Reddit later issued an apology), but hugely popular outlets such as Buzzfeed have come to rely on Reddit.
For PR professionals, Reddit holds huge potential in generating interest online. It’s possible that one day a successful post on Reddit could be as rewarding as an article in The New York Times.
According to Reddit, it is “a source for what’s new and popular on the Web.” As of May 2013, Reddit had almost 70 million unique visitors from 180 countries. Given stats like these, who wouldn’t want to jump on the Reddit train?