Video content is rerouting the paths of many PR and marketing pros.
Even if your résumé includes video experience, pros must adapt to the rapid rate in which the niche continues to evolve.
Nabbing a communications position in 2016 and beyond requires a basic knowledge of video marketing—and the ability to learn new skills as updated tools and systems emerge.
Are you familiar with Google “live,” “interactive video”, “4K,” “personalized content” or “360-degree video”?
Your next hiring manager might ask about those trends. To be prepared, consider mentioning these two keys to successful video strategies, from VidYard:
1. Use video to strengthen customer relationships.
Appeal to consumers on a human level. RELATED: Upgrade your editorial operation and improve your storytelling.