As content marketing’s importance expands, opportunities abound for marketers with writing and editing chops.
From a recent LinkedIn report :
You likely don’t need convincing that content marketing is vital to the success of an integrated, full-funnel marketing strategy. Content marketing is helping fuel the success of businesses of all sizes, in many industries. And that success is being spearheaded by sophisticated marketers.
What constitutes a “sophisticated” marketer? The answer goes beyond years of experience and has more to do with a piece of content’s relevancy to its audience.
From the report:
You’re probably aware that the world doesn’t need more content—it needs more relevant content. Relevancy is the linchpin to finding and keeping your audience engaged. You also know that you need to understand how every aspect of marketing—from demand generation, email and social to PPC, PR and everything in between—fits together to help your organization reach its goals.