Petite marketing firms are attracting immense talent.
LinkedIn data show that advertising and marketing execs are flocking to smaller organizations—but not for the reasons employers might think.
“People joining small organizations want challenge, impact, vision and culture, but not necessarily [higher] pay,” LinkedIn’s Job Switchers Global Report states.
Almost half of respondents said they wanted to join a smaller organization (fewer than 500 people) because there’d be more challenging work. Forty-seven percent said they were looking to make a greater impact on their organization’s success, 36 percent sought a better culture fit, and 24 percent simply wanted a change of pace.
To retain talent, a few well-known agencies are expanding their employee perks.