Content marketers are in demand—again.
Data from Moz.com show that job seekers with experience in online content, marketing or content strategy are coveted—and more likely to be considered for a position if they include those keywords in their online resume.
Over the last year, more than 25 percent of advertising and marketing executives said they expected to hire in content marketing.
Marketing themselves accordingly, the number of applicants that list the term in their LinkedIn profiles has tripled, Marketing Land reports.
“The number of profiles containing ‘content marketing’ has seen the largest growth, with a 168 percent increase since 2013,” Moz states. RELATED: Free guide: 10 ways to improve your writing today. Download now.
To make your profile stand out even more, Moz suggests listing all applicable digital marketing skills—even if a position seems niche.