30 jobs in the PR and marketing world

It might be time to make data a part of your professional DNA; many of the best jobs of 2019 require analysis of metrics. Find out which jobs earned the top—and bottom—spots.

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A four-letter word has infiltrated the communications world, striking fear in even the most seasoned PR pros.

However, it’s essential for creating engaging—and lucrative—campaigns, projects and communications.

“What’s the word?” you ask?


For communicators, being able to interpret data is crucial for delivering successful campaigns. Understanding these metrics can help you decide on which channels to focus your efforts and on whom they will be best suited.

For job seekers looking to land one of the top jobs of 2019, having this skill in your professional repertoire would suit you well.

According to CareerCast’s “Best Jobs of 2019” report, the lion’s share of top positions deal with data.

Four key factors were considered when creating the list: environment, income, outlook and stress.

Data scientist and its “very good” work environment, “low” stress, “very good” projected growth and $114,520 median salary received top honors in the report.

Here are the top five, along with the median salary for each:

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