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Where is the best place to get pizza in Chicago? (I’ll keep my opinion to myself—for the purpose of this post, at least.)

What gym has the best trainers to help me get a jump start on my New Year’s resolution?

Which spa will provide the most relaxing massage?

These are just a few questions that people ask every day.

Two former PayPal employees recognized this and believed that consumers should be able to consult one another to find out which organizations offer outstanding products and services and which ones are lagging.

In 2004, Jeremy Stoppelman and Russel Simmons raised $1 million to start a company that could help users answer and get answers to their purchasing questions.

Now, millions turn to Yelp for consumer reviews on everything from making reservations at a restaurant, booking an appointment with a doctor or calling a plumber to fix a leaky faucet.

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