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Surrounded by food, all we want to do is grab a bite to eat.

From these cravings, the “grocerant” was born.

Grocery stores have turned this combination of grocery store and restaurant into a multibillion-dollar industry, according to a report from The NDP Group.

Consumers—especially millennials—are loving this concept that allows them to get a restaurant-style meal without leaving the grocery store. Often these grocerants even offer full bars.

USA Today reported:

Grocerants generated 2.4 billion visits and $10 billion in sales in 2016 by promoting restaurant-quality freshly prepared foods, which are on trend with the contemporary palate, reports The NPD Group, a research outfit. Grocerant visits have increased close to 30% since 2008.

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