39 social media tools that a social media consultant uses every day The consultant, Jay Baer, explained why he uses these tools. Some of them you have probably never heard of — until now. By Ragan StaffJan. 25, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.