4 ‘Absolutely Fabulous’ PR lessons

The BBC comedy hit the big screen, but communicators can gain more than just laughs from its characters. Check out these industry insights.

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Lucky for you, the British comedy also came to the big screen.

The series and the movie, for those unfamiliar or needing a refresher, center on Edina (Eddy) Monsoon (played by Jennifer Saunders), owner of a London fashion PR firm, Monsoon PR. Her best friend and partner in crime, Patsy (Pats) Stone (played by Joanna Lumley) works—and I use this term loosely—as an editor for a large fashion magazine.

The team of Eddy and Pats tackle the world of fashion, celebrities, PR events and the like with a style and vigor unlike any other. Their escapades take them on a roller-coaster ride of mishaps and comical blunders landing them in hilarious predicaments. With a cohort of equally incompetent people surrounding them, they manage to complete the tasks at hand and somehow find success at the end of each adventure.

Free download: 10 ways to enliven senior executives’ communications

Below are some great lessons all PR pros can learn from the ladies of Ab Fab:

Setting up a crisis PR plan

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