4 ‘Absolutely Fabulous’ PR lessons
The BBC comedy hit the big screen, but communicators can gain more than just laughs from its characters. Check out these industry insights.
Lucky for you, the British comedy also came to the big screen.
The series and the movie, for those unfamiliar or needing a refresher, center on Edina (Eddy) Monsoon (played by Jennifer Saunders), owner of a London fashion PR firm, Monsoon PR. Her best friend and partner in crime, Patsy (Pats) Stone (played by Joanna Lumley) works—and I use this term loosely—as an editor for a large fashion magazine.
The team of Eddy and Pats tackle the world of fashion, celebrities, PR events and the like with a style and vigor unlike any other. Their escapades take them on a roller-coaster ride of mishaps and comical blunders landing them in hilarious predicaments. With a cohort of equally incompetent people surrounding them, they manage to complete the tasks at hand and somehow find success at the end of each adventure.
Free download: 10 ways to enliven senior executives’ communications
Below are some great lessons all PR pros can learn from the ladies of Ab Fab:
Setting up a crisis PR plan
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