Hugh Hefner, who died Wednesday, epitomized the axiom that sex sells.
After news of Hefner’s death (at age 91 due to natural causes) broke, celebrities and fans alike flooded social media with reactions and memories.
Hefner founded Playboy in 1953 with $600 of his own money and built the magazine into a multimillion-dollar entertainment empire that at its 1970s peak included TV shows, a jazz festival and a string of Playboy Clubs whose cocktail waitresses wore bunny ears and cottontails.
Over the years, the legend of “Hef” only grew as he bedded hundreds of young women, married a few of his magazine’s “Playmates” and cavorted on reality TV shows with a stable of girlfriends less than a third his age.
Here are four branding lessons you can learn from the iconic publisher and bon vivant:
1. Embrace your brand.