4 common sense marketing tips for PR pros The Poynter Institute, a school for journalists, offered social media tips for PR and marketing pros at a January event, which PR pro Kathleen Taylor attended. She condensed Poynter’s advice into these four items. By Ragan StaffJan. 25, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.