John Boitnott wrote in Inc. that millennials’ resistance to content marketing occurs when they think the content is unoriginal, boring, irrelevant or deceptive. Simply calling it “content” and not “marketing” doesn’t mean they’ll find it more valuable than a typical ad.
Fortunately, one pop culture trend is rich with insight into millennial personalities and what moves them as consumers. Enter the Teenage Mutant Ninja Turtles.
Though it might sound trivial, everyone’s favorite “lean, mean, green fighting machines” are a phenomenal starting point to unlocking the four basic personality types of millennials. This can better inform your personas and ultimately help you create valuable content that resonates with this demographic.
Here are the four turtles-as-millennials profiles along with stats, tips, and tools for reaching each one:
Michelangelo: The artistic one
Michelangelo is easygoing and easy to get along with. A fun-loving and free-spirited turtle, he has a Southern Cal-style with a creative, artistic and adventurous side.