4 cornerstones of social media monitoring

Are you listening (reading, actually) what people are saying on social media Web sites about your brand? How much do you really know about social media monitoring? “There are many features of social media monitoring beyond its ability to help manage your brand’s reputation via customer service,” Brian Chappell, a strategist with the social media agency Ignite, blogged. He shared the four cornerstones of this discipline.

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