4 digital tools that are reshaping PR

While social media and the rapid pace of innovation can feel overwhelming to pro communicators, there are some new tools that are worth the headaches.

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This article originally appeared on PR Daily in February of 2018.

Public relations and social media: At times it would appear there’s tension between the two.

However, social media presents a significant opportunity to enhance PR.

New technologies are changing how we interact with each other—and with businesses. For PR professionals, embracing new tools offers exciting new opportunities to meet clients’ needs.

Here are four opportunities social media offers PR experts and small businesses in 2018:

1. Increase reach for your press events with live video.

Livestreaming is a great way to give your followers a press pass to your events and media conferences.

Video content has become one of the biggest online trends and around 500 million people watch video on Facebook alone each day.

Stream your event using applications like Facebook Live or Twitter’s Periscope and give your audience a new opportunity to connect with your client’s brand. You can also use live video to reach reporters and news organizations in other parts of the world.

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