4 easy automations to improve PR agency productivity

While digital marketers automate and measure as much of their output as possible, PR pros are often more focused on nurturing relationships and brainstorming pitch concepts.

However, there is plenty of tedious admin and repetitive work within the typical PR agency that can be easily automated, giving you more time back to focus on the stuff that really adds value.

And we’ve taken this approach within our agency, identifying every manual process then figuring out how it can be partially or completely automated. Or at the very least identifying where we can add a smart feature that makes everyone’s life a bit easier. Here’s a rundown of some of those automations that have had the most impact.

Outreach email accounts

While I’m sure plenty of agencies discovered the utility of Slack long ago, what’s been a game changer for our team’s productivity are in the integrations that are available with this platform.

The most useful and practical of all the integrations we’ve set up has been with our outreach email accounts. Each of our clients have a separate outreach email address, and the replies we receive into each of these mailboxes are automatically forwarded to the relevant client channel in Slack.