4 essentials for protecting brand voice in AI outputs
You must define your voice before you can scale.
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Communicators need to stop thinking about brand voice in AI as an open, blank slate, said Susan Oguche, former EVP and chief communications officer for the Cavaliers Operating Company, during Ragan’s AI Horizons Conference.
“Please upload documents. Don’t just go in there and prompt blind,” Oguche said. “Use source data that will help you get the best results.”
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