For the past few months, my friend Ryan has been managing a boutique called Apricot Lane in a nearby shopping center. I know 80 to 90 percent of the stores in this area are out of my price range and, because they are so expensive, their typical customers are more likely to be women in my mom’s age group.
I assumed Apricot Lane was another boutique for women older than me. That is, until my friend started an Instagram account for the boutique. She posted photos of the clothes, jewelry and new items. She even posted photos of people I knew modeling the clothes.
I fell in love with the different styles and fun items. I realized my preconceived notions were wrong, and was quickly convinced I needed to visit the boutique. Not only did I visit, I brought my mom and sister with me, who also loved it.