4 groups that PR pros should connect with on LinkedIn

The online professional network affords you an array of opportunities to tap the thoughts of industry leaders and cultivate business relationships. Don’t be timid.

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Although the site is still used for this purpose, there are other types of people you should be connecting with:

Industry leaders

It is extremely important to stay on top of everything and everyone in your industry. LinkedIn is an excellent resource to keep track of who’s who and who’s where.

If you work for a smaller technology company, don’t be afraid to reach out to key players in the larger tech world. Seeing what they’re up to, in an appropriate business setting, is beneficial in many ways.

Media sources

Using social media to pitch journalists is not a new concept, but the use of LinkedIn has been underused. LinkedIn can be used to keep track of journalists’ whereabouts, titles, and interests. It might not be the best avenue to pitch through, because most people don’t visit the site as regularly as they do their Twitter account or email inbox.

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