4 lessons your brand can learn from the Army

Can you believe it? The Army — the structured, hierarchal U.S. Army — is ahead of many, maybe most corporations on social media adoption. “The U.S. Army recently started using social media tools to tell its story to and engage recruits and parents,” Arik Hanson wrote on his blog, Communications Conversations . “So far, they’ve seen tremendous momentum.” It’s already enlisted 61 bloggers, most real-life soldiers. “The U.S. Army is actually encouraging …