4 often-overlooked platforms for social media marketing

The most-popular sites are great, but less-used venues—Quora, Pinterest, Reddit and Nextdoor—offer terrific opportunities for community engagement.

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The social media marketing world does not end after Facebook, Instagram, Twitter and LinkedIn.

The “big four” encompass about 90 percent of all social media marketing. According to a recent UMass-Dartmouth study, 91 percent of Fortune 500 level companies use Twitter, 89 percent use Facebook, 63 percent use Instagram, and 98 percent use LinkedIn.

However, a slew of niche social networks could help your social media marketing efforts.

Let’s look at the audiences you’ll find there, their potential uses for brand managers and which businesses might gain the most from them.

1. Quora

The stats:

Quora is essentially a Q&A site, so this is a great place for brand managers to establish authority by answering customers’ questions—and teach them about their products or services. A few simple queries can tell you what people are interested in.

2. Pinterest

The stats:

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