“Wonder Woman” earned $100.5 million in the United States during its opening last weekend, nabbing an additional $122.5 million worldwide.
Patty Jenkins’s film edged out the previous record-holder, “Fifty Shades of Grey,” which boasted an $85.2 million opening weekend and was directed by Sam Taylor-Johnson.
The “Wonder Woman” audiences also didn’t follow traditional superhero film audience demographics, with 52 percent of its viewers being women. Normally, as the Hollywood Reporter noted, 60 percent or more of a superhero movie’s fans are male.
Though many filmgoers are enjoying the movie for its messages of hope and empowerment, PR pros can take inspiration from it, too. Consider these lessons: