4 PR tips for the changing media landscape

Want to increase your odds of success when pitching the media? (Of course you do.) Kelly Lee, at Co-Communications PR firm, has four tips for you. Here’s one: “Make yourself a one-stop shop. Today’s changing media landscape has left shrinking news staffs with more responsibilities than ever before … Want their attention? Make it worth their while. Bend over backwards for those that may cover your story – it’s worth it in the end. Be a resource. Suggest roundup stories …