Here are four memorable quotes from the sports world to inspire public relations professionals.
1. “It starts with complete command of the fundamentals.” – Jesse Owens
From agility training to endurance drills, athletes are trained to master the most basic elements of their sport. They are reminded that winning requires strengthening their core physical skills through discipline. An unwavering command of the fundamentals is just as important for PR program success.
As communications professionals become seasoned, some adopt a more removed, consultant-like approach, giving little thought to the vital role of fundamental tactics. A communication plan might be genius, but without the ability to execute, it is destined to fail. After all, tactics such as pitching, writing, and managing media inquiries serve as the building blocks for a successful program.
2. “Nobody wants to follow someone who doesn’t know where he is going.” – Joe Namath
Locker room leaders are often defined by an ability to set their team on a path to victory. They engender dedication to a game plan that, if followed, will result in success. PR program success also requires a guiding star.