There are many different varieties of native ads, from in-stream social media ads on Facebook, promoted accounts on Twitter, Google AdWords, to sponsored articles on Forbes.
All these marketing platforms and publishers are responding to marketers’ demand for more relevancy and engagement with these native ad formats.
Marketers are incorporating native advertising as part of their overall marketing strategy, because native ads are more effective and contextually relevant, thus better for brands to tell their story.
Here are the key trends that make native advertising a must for your online marketing strategy:
Native ads get noticed
Advertising viewed in the context of other content is more likely to be viewed and noticed. Native advertising is integrated seamlessly in a native format within the content stream of social media sites such as Facebook and Twitter.