Marketing 4 reasons entrepreneurs think ‘branding’ is a dirty word Direct marketers often put what they do and branding at odds with one another, but really, they should be working together for short-term and long-term success. By Danielle LynnJuly 2, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.