A PR pro’s average pitch rate is often like batting .300, and though baseball players are lauded for that level of success, communicators struggle to show value with such a low response rate.
There’s a better way to build relationships with editors and get the exposure you’re looking for. Many publications—such as Entrepreneur, The Huffington Post and PR Daily, along with various PR and marketing blogs—accept submissions by guest writers.
Set aside that pitch that’s destined for the trash bin, and try penning an article instead.
Here are four reasons PR pros should offer editors a guest post instead of just another pitch:
1. Show off the expertise of your firm or new hire.
Your agency’s launch, expansion, brand new digital director or recent award is not news.