Media Relations 4 reasons why PR pitching is an art form Great art connects with people instantaneously, on a gut level. Great pitches do the same thing. By Scott SignoreDec. 22, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.