4 reasons your pitch failed

When pitching a story, you can’t send a press release out to the world and hope for the best. You need a strategy to make sure your pitch lands.

PR pros can benefit from asking themselves, “What value does this give the audience?” said Savannah Stephens, talent manager at The Washington Post, during Ragan’s PR Daily Conference.

For some context, journalists say that:

“Journalists are inundated with information,” Stephens said. “In a deeply saturated information environment, you have to make sure that you are doing everything you can to stand out. You do not want to be one of those pitches left on read.”