Media Relations 4 rules for success in B2B public relations Here’s one of those rules (courtesy of marketing pro Christopher Ryan): The word “public” is part of public relations. What does he mean? By Matthew Royse@mattroyseFeb. 3, 2011 SHARE The target audience has always been the media and analysts — but it doesn’t have to be. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.