4 skills and trends PR pros should learn more about in 2018

Big changes continued to reshape the PR industry in 2017. What new developments should the industry monitor and prepare for in the new year?

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It’s that time of year again.

While we’re busy decking the halls and attending our umpteenth holiday party, it’s easy to forget that we should make time to consider what we’ve learned in 2017—and what we want to focus on learning more about in 2018.

Here are four skills and trends for PR pros to pay attention to in 2018:

1. Visual storytelling

The importance of visuals is only growing in PR.

As attention spans shorten, images, graphics and videos are becoming even more essential for telling stories. With more than 8 billion average daily views and 100 million hours of video watched every day on Facebook, the power of video is undeniable.

Where to go to learn more: Sites like Udemy, Skillshare and the Khan Academy offer online courses. Find a list here.

2. Writing

Have you heard? Relying on earned media alone no longer works.

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